Formulated with natural and organic ingredients, this 84% organic, soothing, hypoallergenic deep-cleaning shampoo delivers a fast & effective doggy bath-time; thoroughly treating odour and removing dirt, while conditioning the skin & coat without causing irritation.

Therapeutic grade, antibacterial Lavender Essential Oil brings a subtle aroma to calm the nervous system & leaves a fresh clean scent, while moisture-locking ingredients such as Aloe Vera, Argan Oil, Nettle Leaf, Apricot Kernel Oil & Kelp Extract work in synergy with your dog’s unique skin pH to soothe & protect the skin, preserve natural oils, and leave a clean, fluffy coat!

For a beautifully fresh, soft and clean four-legged friend - who smells amazing!

99%+ Natural, 84% Organic
Absolutely No Nasties
Vegan & Cruelty-Free
Sustainable Packaging

Suitable for all breeds and puppies 12 weeks+

Sizes
15ml - One-Wash Shot (1 wash - great for travel or sampling!)
150ml - 10 washes small dog
300ml - 10 washes large dog

Use
Make sure your dog is wet all over & then apply the So Fresh So Clean shampoo. Start at the head, gently massaging the product into a lather, and work your way down the body and the feet and paws. Rinse thoroughly.
*Top Tip: If you feel you’ve used ample shampoo but it isn’t lathering, add a splash more water!

Key Benefits
- Shea Butter: this magical ingredient is one of the most powerful emollients, which means it works to dramatically soften and hydrate the skin. It contains several types of essential fatty acids that improve the skin's natural barrier, and helps to protect skin from environmental damage.
- Sweet Almond Oil: this powerful anti-inflammatory ingredient helps cells to retain moisture, relieves pain and can heal chapped skin and irritation. On top of that it’s also naturally antibacterial and antifungal to help prevent infection. The skin isn’t the only thing that benefits - it also helps to keep hair and nails strong and healthy too, so lather it on for all over goodness!
- Coconut Oil: widely recognised for its ability to improve skin barrier function and repair, it also has anti-inflammatory, antibacterial properties and can help lower the levels of yeast on the skin which drives the inflammation, flaking, and itching associated with dandruff.
- Olive Oil: this renowned ingredient is definitely not just for delicious salad dressings! It has exceptional moisturising and nourishing properties to hydrate the skin with high content in vitamin A, E, D and K making it an ideal product to protect even the most sensitive skins.
- Vitamin E: a deeply restorative powerhouse ingredient that locks in moisture, helps to heal wounds, treats allergic reactions, alleviates eczema symptoms, promotes nail health and protects the skin from damage caused by free radicals!

What Makes It Different
Canine grooming products aren’t subject to the same regulations as human products, so most industry standard dog shampoos and conditioners (even many of the ones claiming to be 'natural') are made with cheap ingredients that can lead to sensitivity, itchiness and even allergies. Our formulations are transparent and honest, avoiding all nasties and using the highest quality human-grade natural and organic ingredients that make the long-term health of your dog’s skin and coat our absolute priority.

Word On The Street
"I do not write reviews, until now. What a truly lovely product. My German Shepherd has very delicate skin and I have to be careful what I use on his coat, first bath using wild for dogs shampoo and his fur is so soft, no adverse reactions on his skin and he smells heavenly." - Carol

Ingredients List
Butyrospermum Parkii (Shea Butter)*, Olea Europaea (Olive) Fruit Oil*, Prunus Dulcis (Almond) Oil*, Cocos Nucifera (Coconut) Oil*, Vitamin E. *Organic.

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Wild For Dogs products are formulated using the highest quality natural and organic ingredients to provide your dog with the best care possible. We avoid the commonly used nasties that result in irritation, inflammation and even allergies. With Wild For Dogs you can rest assured that your dog’s skin and coat are receiving the very best care for their long-term health.

Top Quality Natural Organic Ingredients
Hypoallergenic & No Nasties
Vegan & Cruelty-Free

Made in England

SP - So Fresh So Clean: Organic Dog Shampoo